Nonprofits

Sustainable growth contest winners 2023 Start Up Canada and Refeed Farms Canada

Celebrating Our 2023 Sustainable Growth Contest Winners

Our Sustainable Growth Contest has concluded, and this year has been nothing short of remarkable. Our mission was clear: raise awareness of the United Nations’ 17 Sustainable Development Goals and shine a spotlight on impact organizations tirelessly addressing these global challenges. Through this journey, we’ve uncovered extraordinary stories of change and impact that have inspired …

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Cover image for Building a sustainable brand blog post from Tiny Planet Digital and Green Careers Centre

Building a Sustainable Brand: How To Amplify Your Organization’s Sustainability Messaging

Sustainability has become an essential part of a company’s marketing strategy, especially since many consumers are more likely to buy a product if it is produced sustainably. In fact, a study conducted found that products that make sustainable claims on their product labels had a 28% growth rate over five years compared to a 20% …

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Tiny Planet Digital Receives Raving Review on Clutch from Environmental Organization

Tiny Planet Digital Receives Raving Review on Clutch from Environmental Organization

These days, a lot of companies and businesses are relying on their digital marketing efforts to find relative success online. As businesses deal with the looming threat the pandemic has on closing their doors more and more are migrating their businesses to digital platforms. With this new and unexpected change, not many companies have the …

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impact marketing

3 Eco Friendly Marketing Terms That You Should Stop Using

What’s the Problem? Eco conscious marketing is the latest trend of impact marketing, and the most common mistake in eco friendly marketing is in misusing and overusing generalized terms such as “green”, “organic”, and “sustainable”. What exactly is “green” about your business? How can one know that your materials are really organic? Most importantly, how …

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digital marketing strategy for ngos

Aligning Your Nonprofit Digital Marketing Strategy with Eco-Friendly Initiatives

Since two-thirds of consumers prefer purchasing from sustainable businesses, it is key to align your nonprofit digital marketing strategy with eco-friendly initiatives. But with NGO digital marketing, it’s not easy to convey this. Some may suspect greenwashing, or the message might not make the intended impact. Luckily digital marketing strategy for NGOs can be altered …

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Eco protester sign

5 Tips for Crafting Nonprofit Social Media Marketing Around Environmentalism

Many businesses are pivoting to center nonprofit social media marketing campaigns dedicated to environmentalism. This doesn’t come as a surprise as our planet faces irreversible damages if we don’t act fast. The question becomes: how can you create a nonprofit social media strategy to achieve this goal? Luckily, we gathered 5 important tips to help …

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How to Create Emotional Eco-Friendly Video Content for Your Digital Marketing Strategy for Nonprofits

Connecting with your audience on environmental issues can seem intimidating. It’s only natural to wonder whether your new content strategy might turn a large portion of your audience away or — even worse — be ineffective. And this is where content strategy for digital marketing strategy for nonprofits needs to change: one of the most …

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How to Take Advantage of Your Nonprofit’s $10,000 in Google Ad Spend Credit

What’s So Important About This? Google Ads is a well known and powerful marketing tool that allows nonprofits to target their ads and maximize an advertisement’s effectiveness. It has great potential for effectively advertising to carefully segmented individuals in locations of interest on search engine results and relevant web pages.  According to Google,  “Google Ad …

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