How to Take Advantage of Your Nonprofit’s $10,000 in Google Ad Spend Credit

What’s So Important About This?

Google Ads is a well known and powerful marketing tool that allows nonprofits to target their ads and maximize an advertisement’s effectiveness. It has great potential for effectively advertising to carefully segmented individuals in locations of interest on search engine results and relevant web pages. 

According to Google, 

“Google Ad Grants work just like Google Ads online advertising, by displaying your message to people who are searching for nonprofits like yours. If you’re a qualifying nonprofit, you’ll receive $10,000 USD in in-kind Google Ads advertising every month.”

Google Ads provides a significant advantage to qualified nonprofits by helping to amplify the impact of the organization. However, qualified nonprofits often neglect to take advantage of this $10,000 USD advertising credit because it can be confusing to access this grant.This means that all eligible organizations are able to use it on advertisements.

Read on to learn more about how you can take advantage of Google Ads, Google Ad Spend, and how Tiny Planet Digital can help with this task. 

What can you use Google Ad Spend for? 

The $10,000 per month grant will allow you to use in-kind advertising on Google search. This means ads can show up when people use keywords relevant to your non-profit, and reach the people who need your help! 

Additionally to gaining greater publicity from prospective clients, Google Ads allows nonprofits to target potential donors by specifically showing the nonprofit’s ads to the web pages that they could be interested in. 

You can learn more about your perks by visiting this page. When used in combination with other Google marketing services like Google Analytics, you can even track the effectiveness of your ads and refine your target demographic. 

How can you access this fund?

After Google approves of your application, you are able to use this credit for any of the services listed above in a series of steps

  1. Setting up your Google Ad Grant Account Review Dash. This tutorial walks you through how to do it. 
  2. You can now set who and where you would like to advertise to by signing into Google Ads 
  3. Subject to the terms and conditions posited on the Review Dash, you are all good to go! The cost for your advertisement is now billed to your $10,000 Ad Spent grant.

However, managing the analytics and deciding how to spend this money can be challenging for small or novice non-profits. It can get frustrating, and anxiety-inducing to potentially waste this valuable resource! 

Luckily, Tiny Planet Digital can help. 

How can Tiny Planet Digital help? 

Tiny Planet Digital is a marketing firm that specializes in digital marketing consulting, responsive web development, digital advertising, and much, much more. We are committed to helping you change the world, and can confidently say that our experts are more than qualified to help you maximize your monthly $10,000 USD Google Ad Spend grant. 

Contact us today for a free consultation, and let us help you tend to your nonprofit!

This post was written by Celina Fu