3 Eco Friendly Marketing Terms That You Should Stop Using
What’s the Problem?
Eco conscious marketing is the latest trend of impact marketing, and the most common mistake in eco friendly marketing is in misusing and overusing generalized terms such as “green”, “organic”, and “sustainable”. What exactly is “green” about your business? How can one know that your materials are really organic? Most importantly, how is your business sustainable? In a world where 42% of sustainability claims were fabricated, vagueness hurts your eco-friendly marketing campaign.
Tiny Planet Digital is an expert online marketing agency and we compiled three important tips you should keep in mind to craft your next successful eco-friendly marketing campaign.
1. Being specific in your green projects
Actions speak louder than words, and the same is true for your next eco-friendly marketing campaign. Spotlighting the initiatives that you undertaking and highlighting any non-profit partners shows your commitment to actually being true to your cause. Not sure how to start? Check out our blog post here on how to get started on crafting your green nonprofit social media campaign.
2. Using stats to support your eco-friendly marketing campaign
Make sure to quantify your success using statistics when spotlighting your initiatives! Metrics are a solid, objective way to persuade your target audience that your eco-friendly marketing initiative is impactful.
3. Displaying your hard-earned certifications
There are many third-party industry certifications that help define your sustainability commitments. An example is the FSC certification, which is a seal of approval for sustainable practices in the logging industry. Another example in ethical business is the B-Corps certification. This certification is internationally recognized for awarding businesses who are “driving continuous improvement for high-quality social and environmental business standards”. These certifications are far more compelling than the vague terms such as “green” and “organic” that over-saturate the impact marketing sphere, and reassure your audience that your eco-friendly marketing initiative is genuine.
The Bottom Line
Ultimately, impact marketing is a craft. You can’t blame the consumers to be ultra skeptical of greenwashing when the European Commission found nearly half of all green claims were exaggerated.
Consumers want to see real environmental impacts in their purchases. Therefore, your impact marketing strategy needs to have maximum transparency to be trustworthy. Nonprofit partnerships help you make a positive difference in the local community, which you can then quantify with statistics. Finally, third-party certifications are protected terms that show you are up to par with industry standards.
Feel free to reach out if you have any questions about this article or if you would like to chat about our services further! We offer digital marketing services and specialize in areas such as digital marketing consultation, digital marketing strategy formulation, digital marketing audit and assessment and much much more. Book a free discovery call today!
