Aligning Your Nonprofit Digital Marketing Strategy with Eco-Friendly Initiatives
Since two-thirds of consumers prefer purchasing from sustainable businesses, it is key to align your nonprofit digital marketing strategy with eco-friendly initiatives. But with NGO digital marketing, it’s not easy to convey this. Some may suspect greenwashing, or the message might not make the intended impact. Luckily digital marketing strategy for NGOs can be altered to align with eco-friendly initiatives in a way that is informative for your audience. Read on for some tips!
Be Specific In Your Nonprofit Digital Marketing Strategy
One of the most important ways to align your brand with eco-friendly initiatives is by being specific in your nonprofit digital marketing strategy. In this case, digital marketing strategy for NGOs should include exactly how the organization aligns with environmentalism. Examples pertinent to NGO digital marketing include mentioning sustainable materials, highlighting local manufacturing, or teaching your audience about your circular waste system. By doing this, it shows your audience exactly what about your brand is sustainable and dissuades any fears of greenwashing. Specificity is important for your marketing strategy because it allows you to target your audience and highlight your new alignment.
Consider A Branding Change In Your Nonprofit Digital Marketing Strategy
Digital marketing strategy for NGOs must accurately reflect your core values, since NGO digital marketing is much more about invoking conscious consumerism. You should consider making tweaks or changes to your nonprofit digital marketing strategy to better reflect your environmental messaging. Examples specific to NGO digital marketing include green or brown colour palettes, outdoors photography, or nature-based vocabulary. By including these in your branding, your marketing strategy shows that eco-friendly initiatives are important, and your concern is authentic. Digital marketing strategy for NGOs should significantly consider how to involve eco-friendly branding. For more tips on brainstorming, check out our recent article on it.
Eco-Friendly NGO Digital Marketing Starts By Fostering A Sustainable Workplace
Your eco-friendly nonprofit digital marketing strategy should start at the office, by encouraging waste-free food and drinks, going paperless, or even including staff training on environmental topics. As mentioned above, the key to digital marketing strategy for NGOs is authenticity, and part of that is ensuring that you practice what you preach regarding environmental values. This may not seem like a ‘marketing’ tip per se, but your audience will notice if your company uses copious amounts of paper for flyers or if you give out plastic cups. Check out this list for more tips on how to make your office more sustainable.
Overall, aligning your strategy with eco-friendly initiatives is more than just marketing: it’s about nurturing environmentally-conscious behaviour in and beyond your office or audience. By following these three steps, any digital marketing strategy for NGOs can become more aligned with environmental values.
Want to learn more about eco-friendly NGO digital marketing for your business? Then book your free consultation call with us now!
