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Impact Marketing

Sustainable growth contest winners 2023 Start Up Canada and Refeed Farms Canada

Celebrating Our 2023 Sustainable Growth Contest Winners

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Our Sustainable Growth Contest has concluded, and this year has been nothing short of remarkable. Our mission was clear: raise awareness of the United Nations’ 17 Sustainable Development Goals and shine a spotlight on impact organizations tirelessly addressing these global challenges. Through this journey, we’ve uncovered extraordinary stories of change and impact that have inspired …

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Cover image for Building a sustainable brand blog post from Tiny Planet Digital and Green Careers Centre

Building a Sustainable Brand: How To Amplify Your Organization’s Sustainability Messaging

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Sustainability has become an essential part of a company’s marketing strategy, especially since many consumers are more likely to buy a product if it is produced sustainably. In fact, a study conducted found that products that make sustainable claims on their product labels had a 28% growth rate over five years compared to a 20% …

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Amplifying Your Green: A Guide to Eco-Friendly Digital Marketing Strategies

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How To Promote Eco-Friendly Values With Your Digital Marketing Strategy For sustainability-focused companies that are committed to making a positive impact on the environment, highlighting this aspect of your mission should be front and centre in your digital marketing strategy. Eco-friendly initiatives and products can not only attract environmentally-conscious consumers and inspire your employees, but also contribute …

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Social Impact Marketing: How to Support Ukranians During the Russian Invasion

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As the crisis in Ukraine deepens, many companies might be wondering how they can best use their digital marketing tactics for social good. Ethics in digital marketing are crucial to both establish trust with your audience and get your message across. Authenticity in Social Impact Marketing Being authentic in your digital marketing tactics is key …

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Tiny Planet Digital Receives Raving Review on Clutch from Environmental Organization

Tiny Planet Digital Receives Raving Review on Clutch from Environmental Organization

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These days, a lot of companies and businesses are relying on their digital marketing efforts to find relative success online. As businesses deal with the looming threat the pandemic has on closing their doors more and more are migrating their businesses to digital platforms. With this new and unexpected change, not many companies have the …

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impact marketing

3 Eco Friendly Marketing Terms That You Should Stop Using

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What’s the Problem? Eco conscious marketing is the latest trend of impact marketing, and the most common mistake in eco friendly marketing is in misusing and overusing generalized terms such as “green”, “organic”, and “sustainable”. What exactly is “green” about your business? How can one know that your materials are really organic? Most importantly, how …

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Eco protester sign

5 Tips for Crafting Nonprofit Social Media Marketing Around Environmentalism

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Many businesses are pivoting to center nonprofit social media marketing campaigns dedicated to environmentalism. This doesn’t come as a surprise as our planet faces irreversible damages if we don’t act fast. The question becomes: how can you create a nonprofit social media strategy to achieve this goal? Luckily, we gathered 5 important tips to help …

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Photo of boxed water in front of the ocean - impact marketing, sustainability marketing, purpose-driven marketing.

The Growing Importance of Sustainability, Purpose-Driven, and Impact Marketing

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Consumer habits are changing to reflect the urgency for a more sustainable future, and companies are responding by pivoting to sustainability marketing. In addition, purpose-driven marketing and impact marketing are used to complement this strategy. The Network for Business Sustainability is a leader in sustainable business development, and they define sustainability marketing to be “looking …

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Our work takes place on the stolen, unceded and traditional territories of the Musqueam, Squamish and Tsleil-Waututh First Nations.

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