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Sustainability

Sustainable growth contest winners 2023 Start Up Canada and Refeed Farms Canada

Celebrating Our 2023 Sustainable Growth Contest Winners

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Our Sustainable Growth Contest has concluded, and this year has been nothing short of remarkable. Our mission was clear: raise awareness of the United Nations’ 17 Sustainable Development Goals and shine a spotlight on impact organizations tirelessly addressing these global challenges. Through this journey, we’ve uncovered extraordinary stories of change and impact that have inspired …

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Cover image for Building a sustainable brand blog post from Tiny Planet Digital and Green Careers Centre

Building a Sustainable Brand: How To Amplify Your Organization’s Sustainability Messaging

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Sustainability has become an essential part of a company’s marketing strategy, especially since many consumers are more likely to buy a product if it is produced sustainably. In fact, a study conducted found that products that make sustainable claims on their product labels had a 28% growth rate over five years compared to a 20% …

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Amplifying Your Green: A Guide to Eco-Friendly Digital Marketing Strategies

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How To Promote Eco-Friendly Values With Your Digital Marketing Strategy For sustainability-focused companies that are committed to making a positive impact on the environment, highlighting this aspect of your mission should be front and centre in your digital marketing strategy. Eco-friendly initiatives and products can not only attract environmentally-conscious consumers and inspire your employees, but also contribute …

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Eco-tourism: Why to Use An Agency for Tourism Marketing

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COVID-19 was devastating to the eco-tourism industry and resulted in a massive loss in bookings and clients. According to the World Tourism Organization, “tourism is one of the sectors most affected by the COVID-19 pandemic, impacting economies, livelihoods, public services and opportunities on all continents. All parts of its vast value-chain have been affected”. Digital …

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impact marketing

3 Eco Friendly Marketing Terms That You Should Stop Using

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What’s the Problem? Eco conscious marketing is the latest trend of impact marketing, and the most common mistake in eco friendly marketing is in misusing and overusing generalized terms such as “green”, “organic”, and “sustainable”. What exactly is “green” about your business? How can one know that your materials are really organic? Most importantly, how …

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Photo of boxed water in front of the ocean - impact marketing, sustainability marketing, purpose-driven marketing.

The Growing Importance of Sustainability, Purpose-Driven, and Impact Marketing

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Consumer habits are changing to reflect the urgency for a more sustainable future, and companies are responding by pivoting to sustainability marketing. In addition, purpose-driven marketing and impact marketing are used to complement this strategy. The Network for Business Sustainability is a leader in sustainable business development, and they define sustainability marketing to be “looking …

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How to Create Emotional Eco-Friendly Video Content for Your Digital Marketing Strategy for Nonprofits

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Connecting with your audience on environmental issues can seem intimidating. It’s only natural to wonder whether your new content strategy might turn a large portion of your audience away or — even worse — be ineffective. And this is where content strategy for digital marketing strategy for nonprofits needs to change: one of the most …

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Our work takes place on the stolen, unceded and traditional territories of the Musqueam, Squamish and Tsleil-Waututh First Nations.

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