Contributed by Aashna Pachai and Marsha Ord from The Green Career Centre What is a green career? As discussed in LinkedIn’s Global Green Skills Report 2022, there is a pressing need for society to tackle the climate crisis. A big part of that can be accomplished with the transition to a green economy; this means …
Green Careers 101: An Introduction to Entering the Green Field Read More »
COVID-19 was devastating to the eco-tourism industry and resulted in a massive loss in bookings and clients. According to the World Tourism Organization, “tourism is one of the sectors most affected by the COVID-19 pandemic, impacting economies, livelihoods, public services and opportunities on all continents. All parts of its vast value-chain have been affected”. Digital …
Eco-tourism: Why to Use An Agency for Tourism Marketing Read More »
What’s the Problem? Eco conscious marketing is the latest trend of impact marketing, and the most common mistake in eco friendly marketing is in misusing and overusing generalized terms such as “green”, “organic”, and “sustainable”. What exactly is “green” about your business? How can one know that your materials are really organic? Most importantly, how …
3 Eco Friendly Marketing Terms That You Should Stop Using Read More »
Consumer habits are changing to reflect the urgency for a more sustainable future, and companies are responding by pivoting to sustainability marketing. In addition, purpose-driven marketing and impact marketing are used to complement this strategy. The Network for Business Sustainability is a leader in sustainable business development, and they define sustainability marketing to be “looking …
The Growing Importance of Sustainability, Purpose-Driven, and Impact Marketing Read More »
Connecting with your audience on environmental issues can seem intimidating. It’s only natural to wonder whether your new content strategy might turn a large portion of your audience away or — even worse — be ineffective. And this is where content strategy for digital marketing strategy for nonprofits needs to change: one of the most …
You’ve done your homework and all signs are pointing to ecotourism being the next big thing in the travelling industry (need a refresher on ecotourism? See here for our blog that discusses this trend). How on earth do you get to the next step? Whether you’re a novice in the field, or someone wanting to …
An Online Marketing Manual for Ecotourism Companies Read More »
The Sustainable Development Goals (commonly known as SDGs) were created in 2015 by the United Nations with the intent of correcting environmental degradation and social inequalities that resulted from global modernization. It relies on innovation and technology to actualize these ambitious improvements to our world and has the ultimate aim of ensuring all people enjoy …
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Our work takes place on the stolen, unceded and traditional territories of the Musqueam, Squamish and Tsleil-Waututh First Nations.
