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Sustainability

Photo of boxed water in front of the ocean - impact marketing, sustainability marketing, purpose-driven marketing.

The Growing Importance of Sustainability, Purpose-Driven, and Impact Marketing

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Consumer habits are changing to reflect the urgency for a more sustainable future, and companies are responding by pivoting to sustainability marketing. In addition, purpose-driven marketing and impact marketing are used to complement this strategy. The Network for Business Sustainability is a leader in sustainable business development, and they define sustainability marketing to be “looking …

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How to Create Emotional Eco-Friendly Video Content for Your Digital Marketing Strategy for Nonprofits

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Connecting with your audience on environmental issues can seem intimidating. It’s only natural to wonder whether your new content strategy might turn a large portion of your audience away or — even worse — be ineffective. And this is where content strategy for digital marketing strategy for nonprofits needs to change: one of the most …

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Sustainable Growth Contest

What Are the United Nations Sustainable Development Goals, and Why They Are Good for Business

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The Sustainable Development Goals (commonly known as SDGs) were created in 2015 by the United Nations with the intent of correcting environmental degradation and social inequalities that resulted from global modernization. It relies on innovation and technology to actualize these ambitious improvements to our world and has the ultimate aim of ensuring all people enjoy …

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Our work takes place on the stolen, unceded and traditional territories of the Musqueam, Squamish and Tsleil-Waututh First Nations.

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