Marketing

Elevate Your Email Marketing Campaigns in 2023

In today’s digital world, emails are everywhere. Whether it’s work-related messages, promotional offers, or other types of communication, the average person receives more than 100 emails daily. Given the constant exposure to marketing tactics, it’s not surprising that people tend to tune out promotional messages. With so many distractions fighting for our attention, how can …

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Marketing Masterpieces with Netflix, Spotify and Old Spice

Marketing Masterpieces

Reviewing Some of the Best Marketing Campaigns in Recent Years Marketing campaigns play a crucial role in the success of a business, regardless of its size or industry. Through creative and well-executed campaigns, businesses can:  Moreover, marketing campaigns help businesses stay competitive by responding to changing market trends and customer behavior.  Key Factors Marketing campaigns …

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Cover image for Building a sustainable brand blog post from Tiny Planet Digital and Green Careers Centre

Building a Sustainable Brand: How To Amplify Your Organization’s Sustainability Messaging

Sustainability has become an essential part of a company’s marketing strategy, especially since many consumers are more likely to buy a product if it is produced sustainably. In fact, a study conducted found that products that make sustainable claims on their product labels had a 28% growth rate over five years compared to a 20% …

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Amplifying Your Green: A Guide to Eco-Friendly Digital Marketing Strategies

How To Promote Eco-Friendly Values With Your Digital Marketing Strategy For sustainability-focused companies that are committed to making a positive impact on the environment, highlighting this aspect of your mission should be front and centre in your digital marketing strategy. Eco-friendly initiatives and products can not only attract environmentally-conscious consumers and inspire your employees, but also contribute …

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Eco protester sign

5 Tips for Crafting Nonprofit Social Media Marketing Around Environmentalism

Many businesses are pivoting to center nonprofit social media marketing campaigns dedicated to environmentalism. This doesn’t come as a surprise as our planet faces irreversible damages if we don’t act fast. The question becomes: how can you create a nonprofit social media strategy to achieve this goal? Luckily, we gathered 5 important tips to help …

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