Over the past 2 years, the travel industry has been shaken up by restrictions related to the Covid-19 pandemic. We finally saw travel returning this year, but with some setbacks early in the year, we never reached those 2019 levels. As 2022 comes to a close and the pandemic restrictions fade away in our rearview mirror, it’s time to start planning for 2023. While there are still many events affecting travel recovery, namely the ongoing war in Ukraine and rising tensions with China, we are expecting to finally reach and maybe even surpass the 2019 travel levels. Keep reading to learn about the most significant hotel travel trends to pay attention to this year.
The Top 5 Hotel Travel Trends for 2023
A recent survey by Booking.com discovered the top hotel travel trends for 2023, and we can’t wait to share the results and our insights with you.
Kicking off the top 2023 hotel travel trends, nearly 60% of travellers want to completely unplug and escape for the day-to-day. The goal of relaxation, self-discovery, and learning new skills contribute to this growing trend. Camping and rural experiences will see increased demand, but so will hotels which offer ways for guests to disconnect.
Cultural travel experiences are in hot demand. People aren’t just looking for the perfect picture anymore; they want an authentic travel experience. Travellers want to step outside their comfort zone and try new cultures, languages, and food. Creating genuine experiences for your guests to immerse themselves in local culture will set you apart and attract these travellers.
Take Me Back to The Good ol’ Days
After years of being cut off from each other, travellers are hoping to catch up with loved ones and visit all-time favourites. Over 90% of respondents reported a desire for nostalgic travel. Half of these respondents also stated family reunions were a priority after being separated over the pandemic. Bringing people together and recreating memories are shaping up to be a major focus for hotels and tourism
Refreshed and Relaxed
People are tired of being tired from vacation. Travellers want to come home feeling refreshed and ready to dive back into their busy lives. Wellness retreats are in hot demand, with guests looking for a restorative experience focusing on mind, body, and spirit. Highlighting these experiences in your marketing will help attract this growing travel market segment.
Let’s Go All Out
More than half of travellers are willing to spend extra to get the most out of their vacation. Bucket list trips are in high demand as people realize life’s too short to wait. While people are looking to make the most of their experience, budgets and travel hacking will be significant factors. Bundling unique experiences and direct booking deals that appeal to these travellers will lead to increased bookings.
How can you leverage these hotel travel trends to promote your property? Here are some ideas:
- Ensure that your website and online marketing materials highlight the “whole package” experience, instead of just physical attributes of the property and amenities. Gone are the days where social media simply showcase your room types, your lobby area, and breakfast offerings. Guests want to know what type of aspirational metamorphous they may undergo while staying at your property.
- Given the emphasis for experiences, you can use User Generated Content (UGC) to provide social proof for the unique experiences your property offers. There are several ways you can do this. You can start by not only responding to negative online reviews, but also the positive ones. Or, you can share photos of guests on social media to paint a picture and set expectations for future visitors.
- Get more tips from our blog post: The Best Hotel Marketing Tips for 2023 Travel
Do you need some help planning your next marketing move?
Select a time to speak with one of the Tiny Planet Digital team members on how we can amplify your property’s offerings and increase direct bookings for your property.