Strategy Planning

Amplifying Your Green: A Guide to Eco-Friendly Digital Marketing Strategies

How To Promote Eco-Friendly Values With Your Digital Marketing Strategy For sustainability-focused companies that are committed to making a positive impact on the environment, highlighting this aspect of your mission should be front and centre in your digital marketing strategy. Eco-friendly initiatives and products can not only attract environmentally-conscious consumers and inspire your employees, but also contribute …

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How to Create Emotional Eco-Friendly Video Content for Your Digital Marketing Strategy for Nonprofits

Connecting with your audience on environmental issues can seem intimidating. It’s only natural to wonder whether your new content strategy might turn a large portion of your audience away or — even worse — be ineffective. And this is where content strategy for digital marketing strategy for nonprofits needs to change: one of the most …

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Vaccine Passport

Vaccine Passports & How Your Business Needs to Be Set-up in the Digital Age

Much like how a driver’s license is required to hit the road, vaccine passports are rolled out in provinces to protect public health among other COVID-19 protocols. Although the rules vary from province to province,  British Columbia mandates proof of vaccination for people in recreational settings such as indoor dining services, gyms, and organized group …

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