Threads: Instagram’s New Platform for Text-Based Sharing If you’re looking for a fresh way to share your thoughts and ideas with text, you might want to check out Threads, the latest app from Instagram. Instagram Threads is a separate app that lets you post text updates and join public conversations with people who share your …
Have you heard of User-Generated Content (UGC)? Have you ever come across a content creator who enthusiastically raves about a product and keeps it real with you? Or, when considering a new laptop purchase, have you ever tuned into YouTube reviews from YouTubers to help guide your decision? This is the power of User-Generated Content …
Introducing Instagram Channels Keeping up with the latest updates across all your online platforms can be a task on its own, let alone learning to utilize all of them. In early 2023, Instagram launched a new feature called Instagram Broadcast Channels. They describe it as a “one-to-many messaging tool for creators to directly engage with …
After years of travel restrictions, headaches, and hassles, many travellers are excited to visit new places and see old faces. In our last blog post, we went over the top travel trends heading into 2023. This time around, we’ll discuss some top hotel marketing tips to leverage these trends in your marketing and drive more …
Over the past 2 years, the travel industry has been shaken up by restrictions related to the Covid-19 pandemic. We finally saw travel returning this year, but with some setbacks early in the year, we never reached those 2019 levels. As 2022 comes to a close and the pandemic restrictions fade away in our rearview …
Picture this: you’re scrolling through recipes for dinner, looking for the perfect one, and then you notice the advertisements on the side of the page. They’re all promoting the same political party that also sent their flyers to your house. It could be a coincidence, right? Well, it’s not that simple. It’s important to understand …
Canada’s 2021 Election: Digital Privacy & Election Advertising Read More »
Business owners in recent years have been presented with a unique challenge. Besides the daily tasks of managing your products or services, developing your brand, and forming relationships with clients, entrepreneurs now have to become experts in social media. The various platforms, initially adored for their ability to connect users with old friends and far-away …
Should My Business Be On TikTok? Crafting Your Digital Marketing Strategy Read More »
As the world is becoming increasingly digitized, traditional forms of advertising may not work for your business. Advancements being made in the technological sector have paved the way for online marketing. Digital marketing is rapidly taking over. Facebook for business is immensely becoming the order of the day. Ever thought of potential customers that are …
To truly harness the power of Facebook’s audience to grow your business, you must be focused on engagement. Here are our tips on how to maximize your engagement on your Facebook Business page.
How effective is your social media content? One widely used metric of effectiveness is the engagement rate – a measure of the number of interactions your audience has with your content relative to your audience size. You can calculate this metric for a specific post, a set of posts over time, and for an account overall. In …
How To Measure and Improve Your Engagement on Facebook, Twitter, and Instagram in 2020 Read More »
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Our work takes place on the stolen, unceded and traditional territories of the Musqueam, Squamish and Tsleil-Waututh First Nations.
