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olivier bergeron

Should My Business Be On TikTok? Crafting Your Digital Marketing Strategy

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Business owners in recent years have been presented with a unique challenge. Besides the daily tasks of managing your products or services, developing your brand, and forming relationships with clients, entrepreneurs now have to become experts in social media. The various platforms, initially adored for their ability to connect users with old friends and far-away …

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Sustainable Growth Contest

What Are the United Nations Sustainable Development Goals, and Why They Are Good for Business

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The Sustainable Development Goals (commonly known as SDGs) were created in 2015 by the United Nations with the intent of correcting environmental degradation and social inequalities that resulted from global modernization. It relies on innovation and technology to actualize these ambitious improvements to our world and has the ultimate aim of ensuring all people enjoy …

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Social Media Metrics

Impressions and Reach: Metrics That Matter

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The main difference is that reach is the total number of people who see your content, and impressions are the number of times your content is displayed or shown. But, how do you apply them to your digital marketing?

Influencer Marketing

Are Influencers for You?

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Influencer marketing is when a brand partners with an online influencer to help increase loyalty and trust among its target audience. It can work for your brand too, but how do you know if influencers are right for you?

Tiny Planet Digital

Navigate the complex digital landscape with your trusty guides at Tiny Planet Digital. 

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Land Acknowledgement

Our work takes place on the stolen, unceded and traditional territories of the Musqueam, Squamish and Tsleil-Waututh First Nations.

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