Digital Marketing

digital marketing strategy for ngos

Aligning Your Nonprofit Digital Marketing Strategy with Eco-Friendly Initiatives

Since two-thirds of consumers prefer purchasing from sustainable businesses, it is key to align your nonprofit digital marketing strategy with eco-friendly initiatives. But with NGO digital marketing, it’s not easy to convey this. Some may suspect greenwashing, or the message might not make the intended impact. Luckily digital marketing strategy for NGOs can be altered …

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How to Create Emotional Eco-Friendly Video Content for Your Digital Marketing Strategy for Nonprofits

Connecting with your audience on environmental issues can seem intimidating. It’s only natural to wonder whether your new content strategy might turn a large portion of your audience away or — even worse — be ineffective. And this is where content strategy for digital marketing strategy for nonprofits needs to change: one of the most …

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Vaccine Passport

Vaccine Passports & How Your Business Needs to Be Set-up in the Digital Age

Much like how a driver’s license is required to hit the road, vaccine passports are rolled out in provinces to protect public health among other COVID-19 protocols. Although the rules vary from province to province,  British Columbia mandates proof of vaccination for people in recreational settings such as indoor dining services, gyms, and organized group …

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Canadian political candidates for the 2021 federal election

Canada’s 2021 Election: Digital Privacy & Election Advertising

Picture this: you’re scrolling through recipes for dinner, looking for the perfect one, and then you notice the advertisements on the side of the page. They’re all promoting the same political party that also sent their flyers to your house. It could be a coincidence, right? Well, it’s not that simple. It’s important to understand …

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Search Engine Optimization & Its Undeniable Online Marketing Advantage

SEO is a necessary tool because the internet is filled with vast amounts of information. Just how much? According to the software company Tech Jury, “internet users generate[d] about 2.5 quintillion bytes of data each day” in 2020. That is 2.5 quintillion, with 18 zeros before the decimal place! Thankfully, all of this data is …

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How To Know If Your Business Is Ready To Work With An Internet Marketing Agency

With the recent and rapid changes that have happened over the past year, keeping up with marketing trends and new internet marketing services and tactics can seem like a daunting task. In the short span of 12 months, whole industries have defaulted to telecommuting, companies are being held accountable for their shady support for minorities, …

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