How do hotel customers on the internet behave today? Most people traveling for leisure or business use search engines to plan their travel options, including the hotel they will stay in. As such, knowing how
As the crisis in Ukraine deepens, many companies might be wondering how they can best use their digital marketing tactics for social good. Ethics in digital marketing are crucial to both establish trust with your
COVID-19 was devastating to the eco-tourism industry and resulted in a massive loss in bookings and clients. According to the World Tourism Organization, “tourism is one of the sectors most affected by the COVID-19 pandemic,
Though gatherings make many nervous as Omicron cases increase and social distancing becomes crucial, nothing is more nerve-racking than travel. From flying to hotel stays, there are so many moments of exposure in a trip.
Since two-thirds of consumers prefer purchasing from sustainable businesses, it is key to align your nonprofit digital marketing strategy with eco-friendly initiatives. But with NGO digital marketing, it’s not easy to convey this. Some may
Many businesses are pivoting to center nonprofit social media marketing campaigns dedicated to environmentalism. This doesn’t come as a surprise as our planet faces irreversible damages if we don’t act fast. The question becomes: how
In our day and age, the first thing anyone does after getting up in the morning is check their phone. Accordingly, jam-packed sessions of online promotions are always a click away. This shows great potential
Consumer habits are changing to reflect the urgency for a more sustainable future, and companies are responding by pivoting to sustainability marketing. In addition, purpose-driven marketing and impact marketing are used to complement this strategy.
Connecting with your audience on environmental issues can seem intimidating. It’s only natural to wonder whether your new content strategy might turn a large portion of your audience away or — even worse — be
Much like how a driver’s license is required to hit the road, vaccine passports are rolled out in provinces to protect public health among other COVID-19 protocols. Although the rules vary from province to province,
Picture this: you’re scrolling through recipes for dinner, looking for the perfect one, and then you notice the advertisements on the side of the page. They’re all promoting the same political party that also sent
You’ve done your homework and all signs are pointing to ecotourism being the next big thing in the tourism industry (need a refresher on ecotourism? See here for our blog that discusses this trend). How
