impact marketing

impact marketing

3 Eco Friendly Marketing Terms That You Should Stop Using

What’s the Problem? Eco conscious marketing is the latest trend of impact marketing, and the most common mistake in eco friendly marketing is in misusing and overusing generalized terms such as “green”, “organic”, and “sustainable”. What exactly is “green” about your business? How can one know that your materials are really organic? Most importantly, how …

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Photo of boxed water in front of the ocean - impact marketing, sustainability marketing, purpose-driven marketing.

The Growing Importance of Sustainability, Purpose-Driven, and Impact Marketing

Consumer habits are changing to reflect the urgency for a more sustainable future, and companies are responding by pivoting to sustainability marketing. In addition, purpose-driven marketing and impact marketing are used to complement this strategy. The Network for Business Sustainability is a leader in sustainable business development, and they define sustainability marketing to be “looking …

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