Social Media Trends 2020

Clearly, just about any business with an online presence should pay attention to social media trends for the coming year. Here are 3 significant social media trends to keep an eye on in 2020, and beyond.
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The social media sector is constantly changing. As it changes, it is absorbing an ever-increasing percentage of the global consumer base. Facebook alone has some 2.5 billion monthly active users as of Q4 2019.

Clearly, just about any business with an online presence should pay attention to social media trends for the coming year. Here are 3 significant social media trends to keep an eye on in 2020, and beyond.

The Rise of Video Content

According to one study, approximately 82% of all online content will be video-based by 2020. Social media platforms are excellent mediums for video content, either as reference points for other sites (e.g., embedded links to YouTube or brand-specific websites) or self-contained mediums on their own.

Companies that want to stay ahead of the curve should ensure that their content marketing strategy involves a heavy dose of video content generation for social media channels, such as IGTV, Instagram Stories, Facebook Live and Tik Tok. Get some step by step details on how to use these video functionalities from our friends at Mobile Monkey here.

Social Media for Customer Service

We’ve all experienced the dreaded IVR (aka “interactive voice response”) when calling a company for help. (Let’s be real: the average consumer hates, hates, hates the IVR.) It’s no surprise that an increasing number of consumers are turning towards alternative mediums of support, such as online chat, email, and (you guessed it) social media.

Corporate social media accounts are becoming much more than marketing tools; now they are beginning to pivot towards customer support. By leveraging social media to provide exceptional customer service (such as by answering questions, providing step-by-step walk-throughs, even troubleshooting) you’ll differentiate your brand from the competition and foster customer loyalty.

More eCommerce Integrations on Social Media Channels

Social commerce is starting to hit its stride on Instagram, Facebook, and the other major social media platforms. Social media channels are no longer solely devoted to increasing brand awareness, building a community of followers, or posting pretty pictures. Instead, a surge of e-commerce integrations for social media platforms has turned these channels into prime real estate for sales and conversions. Instagram’s shoppable posts are just one example of this explosive trend.

Businesses should leverage the capabilities of social commerce tools to fill out their overall marketing strategy. In the past, social media used to be the digital version of a community picnic, or an outdoor concert – simply a place for people to gather together. Nowadays, social media is also a virtual mall – a place for people to gather together and spend money. Recognizing this paradigm shift and acting accordingly will help your business to thrive in the years to come.

Of course, the three social media trends discussed above are just the tip of the iceberg. Staying on top of all the latest developments can be challenging, especially for companies that have other core competencies. At Tiny Planet Digital, we want to see you do what you do best. That’s why we strongly recommend that you harness the external expertise of a full-service digital marketing firm.

If you’d like to learn more about how to use social media trends to your advantage, or if you have any other marketing-related questions or needs, book a discovery call with our team of friendly experts at Tiny Planet Digital today.