Maximize Your Nonprofit’s Reach: Top Free and Discounted Tools
Boost Your Nonprofit's Impact with These Essential Tools
In light of our annual Sustainable Growth Contest, we wanted to share some valuable resources for nonprofits. Over the past 3 years, we’ve gotten the chance to meet countless non-profit organizations and learn about the unique challenges they face. Running a nonprofit can be challenging, but with the right digital marketing tools, you can maximize your impact and streamline your operations.
Here’s a roundup of top digital tools that offer free or discounted services for nonprofits, helping you make the world a better place more efficiently!
Non-Profit Technology Discounts
Before we dive into the essential tools that can support your organization in achieving its goals, we have to share about a fantastic resource to discover new tools and secure your discount across many platforms.
TechSoup
TechSoup is a nonprofit organization that provides technology solutions and resources to other nonprofits, charities, and public libraries around the world. Founded in 1987, TechSoup partners with major technology companies like Microsoft, Adobe, and Google to offer discounted or donated software, hardware, and services to eligible organizations.
In addition to providing affordable access to essential technology, TechSoup also offers educational resources, including webinars, training, and articles to help organizations effectively use their technology and improve their operations. This support enables nonprofits to focus more of their resources on their missions, making TechSoup a valuable partner in the nonprofit sector.
By registering your organization with TechSoup, you can unlock countless discounts and opportunities to bolster your non-profits’ impact!
Table of Contents
Organization and Collaboration
Effective organization and collaboration are essential for any nonprofit to achieve its mission. These tools streamline communication, project management, and productivity, ensuring your team works efficiently and cohesively. By leveraging these solutions, your nonprofit can meet deadlines, complete projects with quality, and focus more on making a meaningful impact in the community.
Google Workspace
With their free non-profit plan, Google Workspace helps you collaborate seamlessly. Enjoy professional email addresses, 100 TB of cloud storage, and video conferencing for up to 100 participants, all designed to boost your nonprofit’s productivity. If you need to get a little more out of Google Workspace, they also offer heavy discounts on their upgraded plans.
Microsoft Office 365
Microsoft offers their basic business account for free up to 300 users, providing access to essential tools like Word, Excel, PowerPoint, and Teams. These tools are perfect for boosting productivity and enhancing teamwork, with free plans and discounted premium options available. If you need a bit more from your account, they also offer heavily discounted plans for non-profits.
Asana
Asana is an all-in-one project management software trusted by major organizations globally. As a registered non-profit, Asana offers a 50% discount on its project management software packages, helping your team stay organized and collaborate effectively on various projects. It’s ideal for managing tasks, setting deadlines, and tracking progress.
Trello
Trusted by brands worldwide, Trello offers a comprehensive project management software that seamlessly integrates with the tools you already use. Streamlining collaboration, Trello helps you reach your organizational goals through collaboration and task tracking. Best of all, Trello is free to try and offers a 75% discount on monthly plans for eligible non-profits.
Slack
Slack makes it easy to collaborate and keep up to date with your growing team. Offering numerous messaging features and customizable channels to tailor your workspace, Slack keeps your team in touch. Slack even integrates with the tools you already use to make sharing files and ideas easier than ever. As a non-profit, you could be eligible to receive an upgraded account for free or up to 85% off a subscription.
Zoom
Zoom is a leading video conferencing platform that offers reliable virtual meetings, webinars, and collaboration tools. It’s known for its ease of use, high-quality video and audio, and features like screen sharing, breakout rooms, and recording. As the go to platform for video calling, Zoom offers 50% off to eligible non-profits.
Social Media Management
Effective social media management is key for nonprofits to expand their reach, engage supporters, and promote their causes. These tools provide powerful features to manage and analyze your social media efforts, helping you connect with a broader audience and maximize your impact.
HubSpot
HubSpot offers the premier CRM management solution for organizations of all sizes. Beyond simple social media management, HubSpot enables organizations to track and manager relationships by bringing their entire online marketing presence into one convenient dashboard. With numerous plans designed for different objectives, HubSpot can help organizations reach their goals with customized solutions.
Hootsuite
Hootsuite provides you with the tools necessary for managing your social media presence from one platform. Whether you have 2 accounts or 10, Hootsuite makes it easy to plan, schedule, and review your social media posts. With industry-leading analytic tools, you can also assess your performance and gain insights from your data. Eligible non-profits can receive up to 75% off the monthly subscription rate.
Buffer
Known for being convenient, user-friendly, and a little learning curve, Buffer makes managing your social media presence a breeze. Across your channels, you can plan, create, schedule, and assess your posts from one location. As a non-profit, your organization can receive 50% off Buffer subscriptions to supplement your social media.
Later
Later is another social media management tool that helps brands stay on top of all of their channels. Providing simple tools to schedule posts and manage your social media presence, Later has become a preferred choice for both small and large organizations. Later is currently offering nonprofits up to 100% off monthly pricing.
Graphic Design
Creating engaging visual content can greatly boost your nonprofit’s outreach. These design tools offer powerful features to help you create stunning visuals that capture attention and amplify your message.
Canva
Canva is a versatile graphic design platform that enables users to create professional-quality visuals with ease. Canva’s drag-and-drop interface makes it accessible to beginners and professionals alike, allowing anyone to design visually appealing content without needing advanced design skills. With features like team collaboration and brand kits, Canva is a popular choice for organizations looking to produce high-impact graphics quickly. To support non-profits, Canva offers team accounts for free!
Adobe Creative Suite
Adobe offers a suite of industry-standard creative tools, including Photoshop for image editing, Illustrator for vector graphics, Premiere Pro for video editing, and InDesign for layout design. Available through the Creative Cloud subscription, Adobe’s tools are essential for professionals in graphic design, video production, web development, and more, providing advanced capabilities for creating high-quality digital content.
Online Advertising
Advertising can help you reach beyond your current audience to find new supporters. The biggest issue is that non-profit organizations can be extremely limited in resources, resulting in a limited or non-existing budget for advertising. Thankfully, there are programs offered to supplement your ads budget.
Google Ads Grant
Google Ads offers a lucrative grant opportunity for all types of non-profits. As an eligible non-profit, Google offers a grant account with a monthly budget of $10,000 USD to use towards your advertising campaigns. Leveraging this money is easy and opens up a world of opportunity to organizations hoping to achieve their objectives.
Facebook Fundraising
With a dedicated interface for managing your organization, Facebook Fundraising takes things one step further to help your organization reach its goals. Leveraging this program, you can create impactful fundraising campaigns directly on Facebook with donation buttons and occassional free ad credits to boost your campaigns reach.
Email Marketing
Email marketing is vital for keeping supporters informed, engaging donors, and promoting events. These tools provide robust features to enhance your email campaigns, helping you connect more effectively and drive results for your nonprofit.
MailChimp
MailChimp makes it easy to craft engaging newsletters to keep your audience up to date. Leveraging their platform, you can create email and SMS campaigns, discover new targets, and manage your digital marketing efforts. As a non-profit organization, you can receive 15% off a monthly plan.
Constant Contact
Constant Contact is a leading online marketing platform specializing in email marketing, website building, and social media management. It offers user-friendly tools for creating professional email campaigns, a drag-and-drop website builder, e-commerce integration, and event management features. As a non-profit, you could receive up to 30% off.
VerticalResponse
VerticalResponse is an online marketing platform designed for small businesses and nonprofits, offering tools for email marketing and social media management. It enables users to create professional email campaigns, automate follow-ups, and manage contact lists. VerticalResponse has customizable plans tailored to your specific needs and provides discounts to non-profit organizations.
Website and SEO
A reliable and well-managed website is essential for any nonprofit. These hosting and management tools ensure your website runs smoothly and securely.
Wix
Wix is a user-friendly website builder that lets you create professional, mobile-responsive sites with a drag-and-drop editor and customizable templates. It offers features like e-commerce integration, blogging tools, and SEO optimization, making it an accessible and comprehensive solution for establishing an online presence without needing coding skills. Non-profits can receive a 70% discount on Wix plans for their first two years.
DreamHost
DreamHost is a reliable web hosting provider known for its commitment to performance, security, and customer support. DreamHost stands out with its strong uptime, free SSL certificates, and daily backups, making it a solid choice for businesses and individuals looking to establish a secure and high-performing online presence. To apply for a non-profit discount, visit DreamHost using the link above.
Moz Pro SEO
Moz Pro is an SEO toolset designed to improve online visibility and search engine rankings. It offers features like keyword research, site audits, rank tracking, and backlink analysis, providing actionable insights to optimize websites. Known for its user-friendly interface, Moz Pro is a popular choice for organizations aiming to enhance their SEO strategies and drive organic traffic. As a non-profit, your organization can receive up to 75% a Moz Pro account.
Enter Our Sustainable Growth Contest
The Sustainable Growth Contest is our way of recognizing organizations working towards a better future. Open to organizations of all types, we want to hear how you are addressing the United Nations Sustainable Development Goals. Once the contest closes, we will select a winner to receive a marketing package for their organization.
