You’ve done your homework and all signs are pointing to ecotourism being the next big thing in the travelling industry (need a refresher on ecotourism? See here for our blog that discusses this trend). How on earth do you get to the next step? Whether you’re a novice in the field, or someone wanting to step up in their game in the tourism industry, we have a step-by-step guide for you to formulate your ecotourism business plan.
Build a Community Using Social Media
The ecotourism business model can best source their clientele by creating an online community with social media. Remember, ecotourism companies emphasize the authenticity of travelling experiences, so it is in ecotourism companies’ best interest to focus on blending the client’s experience and the destination’s culture. According to the Nature Conservancy in Canada, “[a] big part of ecotourism is integrating with communities”. Instead of using traditional media to advertise in newspapers and pamphlets, a fantastic marketing online strategy is to use social media and virtually bridge the gap between your prospective clients and everything there is to know about their next destination by creating an interactive platform.
Not social media savvy? No worries. Tiny Planet Digital offers services such as Social Media Strategy Formulation and Social media management. We have a plethora of experience serving our many clients, and you can count on us to come up with an amazing marketing online strategy!
Support Local & Regional Initiatives/Businesses
Another example of an effective marketing online strategy is using your platform to support your destination’s local and regional initiatives. At heart, ecotourism “is a type of tourism that offers experiences for people to discover and enjoy natural habitats while supporting organizations that prioritize sustainability and conservation”. By partnering with local businesses, your travelling agency fulfills the tourist’s goal of bonding and blending in with the local culture, as well as helping them assist with local conservation.
This partnership can be achieved with the aforementioned social media page, as interested local initiatives/businesses can easily find your travelling agency to reach out to.
Demonstrate What Makes Your Offering Stand Out
Competition is an inherent part of doing business (and generally in life), but that doesn’t mean your business shouldn’t excel by having a strong unique selling proposition! Plus, it is most important that you must clearly communicate what differentiates you from the rest of the market. This is when the golden rule in writing can be applied to your advertisements: show, don’t tell.
Ecotourists are people who are up for a challenge and want to champion positive change with every visit. This is where steps one and two of this article become very important. Your online community should convince your clients of the positive impact their actions could have through your travelling agency.
Still not sure how to go about marketing your ecotourism company? Tiny Planet would be more than happy to help! We have a dedicated team of internet marketing experts who specialize in hotel marketing. We can help you build a tailored marketing online strategy for your needs. Book a free consultation today with our hotel marketing experts today!
This blog post was written by Celina Fu