Hotel Marketing Services that Boost Online Visibility

Want to increase your direct booking revenue? Ready to maximize your hotel’s visibility with our dedicated hotel service package?

Dedicated Hotel Service Package

The major challenge that many independent, boutique and smaller chain hotels face is creating brand recognition and maximizing visibility in their local markets.

Digital Hospitality believes strongly in a holistic approach to hotel Internet Marketing, where all aspects of your digital strategy are united under a clear mission and vision. This is why we’ll never try and sell you any ‘add-on features’ that you don’t need. Instead, we’ll work to develop a custom bundle of ongoing services that we believe will bring the most benefit for your property over the long term. These services often include:

Reputation & Review Management

What people say about your property on channels like TripAdvisor, Google, and Expedia can make or break your business. But you’re far from powerless when it comes to influencing and participating in this commentary. Our reputation management services work to elevate your standing on review sites and move your reputation in a positive direction by helping you effectively respond to reviews and encourage new, positive reviews from your guests.

Social Media Management

A strong social media presence is a necessity—any savvy hotelier knows this. The difficulty arises when determining how to effectively structure and manage your social media presence–not to mention having the time and resources to make this happen. Trust your social media strategy to our team and we’ll find creative ways to build your brand, engage your target market and boost direct bookings at your property.

Digital Advertising for Hotels (PPC Management & SEM)

For many hotel and resort properties, pay-per-click (PPC) digital advertising and search engine marketing (SEM) campaigns can yield significant ROI. But just like search engine optimization, effectively managing a PPC or SEM campaign takes research, vigilance and expertise, which is exactly what we bring to the table for our clients, advising you on the smartest ways to spend your advertising dollars.

Search Engine Optimization for Hotels and Hospitality

By using search engine optimization, hotels and resorts can dramatically increase the odds of ranking for relevant keyword phrases that are contextually associated with vacations and hotel reservations. When this happens, the results are increased site traffic and this means more opportunities to gain new customers. Below are some of the important factors that our hotel marketing agency is responsible for optimizing for our clients.

How to Beat the OTA (OTA means Online Travel Agency such as Kayak, Expedia, Booking.com)

OTAs can be your allies. But they’re also your competition. Every OTA booking at your hotel means a significant loss of revenue to commission. That’s why a big part of our job involves finding ways to convince guests to book directly with you on your hotel website. And when OTAs offer such a convenient and cost-effective way to book, there needs to be an incentive for guests to engage directly with your hotel before booking. This is where thinking in terms of the Guest Experience becomes especially important.

Points to highlight – when you, the hotel, take charge of your own marketing and sales:

You control your branding, guest experience, platform/channels, partnerships, promotions/deals

You increase your direct booking revenues and reduce the commissions paid to OTAs

You demonstrate to your team/staff and visitors that you’re willing to invest in your property – reduce employee turnover, increase repeat visits etc.

Other Services

Website Design & Development

Go through our detailed consulting sessions to establish a digital marketing roadmap.

Brand Identity Development

Whether it is monthly social media management, or GoogleAds set up and monitoring, you can trust our team to handle it all for you.

Digital Marketing & Strategy Formulation

We will continuously adjust and optimize our implementation using a data-based approach.

Testimonials

See What Our Clients Say

Since 2018, we have been working with Tiny Planet Digital for our hotel’s online marketing needs. In 2020 and 2021, amid the COVID-19 pandemic, we were able to achieve all time high direct booking revenues on a monthly basis through Tiny Planet Digital’s consistent efforts.

The Tiny Planet Digital team provides exceptional service and support for our team. They were able to quickly take note of our needs, efficiently provide strategic recommendations for our social media pages, and consistently manage our Facebook, Instagram and Twitter profiles. They were also instrumental in revamping our Hotel website, and managing our online reviews to drive traffic and increase direct booking revenue.

Tiny Planet Digital is one of the most professional and reliable service providers that we have ever worked with. We are proud to have them as part of the Ocean Promenade Hotel family and excited to continue our working relationship.

Sharan Sandhu

Ocean Promenade Hotel

Working with Julie was an amazing experience for me. I had worked with another designer previously and unfortunately things didn’t work out. Julie was patient, knowledgeable and willing to spend the time to understand all my needs. She was took the time to listen to my requests, thoroughly explain steps to me, and coached me on what were the best practices. I would highly recommend Julie to anyone looking for build their brand.

Jamie Seah

Lokahi Consulting

“It is a pleasure working with Julie. Her unrivaled marketing skills and fun personality make it enjoyable to work with her. With her help, my business has gained numerous long-term customers all thanks to Julie’s marketing effort, as well, my online social platforms have multiplied in both amount of followers and interactions between local businesses. Having a business background, Julie constantly comes up with creative content for marketing, as well as ideas that could help improve my business. For anyone considering working with her, I will not hesitate to recommend her.”