Hotel Marketing Services That Drive Direct Bookings

A Holistic Approach to Digital Marketing Services for Hotels​

Find out how our holistic approach as your trusted marketing agency for hotels can elevate your online presence and drive direct bookings.

Why Work with Tiny Planet Digital?

A Boutique Agency for Boutique Hotels

Like you, we are one-of-a-kind. Collaborate with our experienced team, known for their meticulous attention to detail and dedication to delivering personalized services.

The major challenge that many independent, boutique and smaller chain hotels face is creating brand recognition and maximizing visibility in their local markets. 

Tiny Planet Digital believes strongly in a holistic approach to hotel digital marketing, where all aspects of your digital strategy are united under a clear mission and vision. This is why we’ll never try and sell you any ‘add-on features’ that you don’t need. Instead, we’ll work to develop a custom bundle of ongoing services that we believe will bring the most benefit for your property over the long term. 

Maximize Direct Revenue

Our tailored digital marketing strategies empower boutique hotels to capture more direct bookings, ensuring you retain revenue without hefty OTA commissions.

Expert Guidance

Navigate the ever-changing digital landscape effortlessly with our interdisciplinary team of experts, allowing you to focus on strategic initiatives while we handle the day-to-day digital marketing operations. Our team has 20+ years of combined expertise.

Performance-Driven Approach

Transparent, data-backed results with seamless integration of paid advertising campaigns, search engine optimization (SEO) efforts, and website optimization for a strategy that delivers conversions. You can expect exceptional client servicing with real, measurable results.

Digital Marketing Services for Hotels

Who doesn’t love a classic frenemy situation? We know that online travel agencies (OTAs) can be considered “frienemies” – both allies and competitors to hotel properties like yours.

Compared to 2019, OTAs grew 40% in 2023. Each booking through an OTA results in substantial revenue loss due to commissions. It’s time to take back control of your digital guest experience. 

The key aspect of our role as your digital marketing team is strategizing ways to persuade guests to book directly with you. The most common levers we push and pull in our work are:

Digital Advertising for Hotels (PPC)

Elevate your boutique hotel's visibility and direct booking revenue with our comprehensive digital advertising for hotel services. Our expert team crafts tailored strategies, meticulously creates captivating campaigns, and monitors performance across platforms such as Google Ads and Meta Ads. From inception to optimization, we ensure your property shines in the digital landscape, driving targeted traffic and maximizing ROI.

Search Engine Optimization (SEO) for Hotels

By strategically implementing search engine optimization, we enhance your chances of ranking for key hotel reservation-related keywords, driving targeted website traffic. Through an iterative process, you will outperform competitors and online travel agencies in the search engine result pages, and gain additional opportunities to secure direct bookings through your website.

Social Media Management for Hotels

A strong social media presence is a necessity—any savvy hotelier knows this. The difficulty arises when determining how to effectively structure and manage your social media presence–not to mention having the time and resources to make this happen. Entrust your social media strategy to our team and we’ll find creative and appealing ways to build your brand, engage your target market, and boost direct bookings at your property.

Other Services

Looking for something else? Find our comprehensive list of services here.

from our clients

Proven Success Stories

Black Rock Oceanfront Resort

Black Rock Oceanfront Resort is an award-winning Ucluelet resort located on a dramatic headland above the crashing waves of the Pacific Ocean, surrounded by the Wild Pacific Trail and the rugged rocky coast of West Vancouver Island.


Within the first 30 days, we achieved an average CTR of 18.4% with the average CPC of $0.31. In 3 months, we were able to obtain an average conversion rate of 3.89% across campaigns while beating OTAs in ads bidding (top of page rate). The campaign yielded direct room bookings, phone calls and other micro-conversions.

See What Our Clients Say

“Tiny Planet Digital has been so easy to work with. They have taken a major piece off my desk by helping us manage our Google Advertising and now our social media management. They are responsive and fun to work with.”
Heather Riddick, Black Rock Oceanfront Resort
Director of Sales & Marketing

Ready to maximize your hotel’s visibility with our dedicated hotel marketing services?

See What Our Clients Say

“Since 2018, we have been working with Tiny Planet Digital for our hotel’s online marketing needs. In 2020 and 2021, amid the COVID-19 pandemic, we were able to achieve all time high direct booking revenues on a monthly basis through Tiny Planet Digital’s consistent efforts. The Tiny Planet Digital team provides exceptional service and support for our team. They were able to quickly take note of our needs, efficiently provide strategic recommendations for our social media pages, and consistently manage our Facebook, Instagram and Twitter profiles. They were also instrumental in revamping our Hotel website, and managing our online reviews to drive traffic and increase direct booking revenue. Tiny Planet Digital is one of the most professional and reliable service providers that we have ever worked with. We are proud to have them as part of the Ocean Promenade Hotel family and excited to continue our working relationship.”
Sharan Sandhu, Ocean Promenade Hotel
General Manager
Mobile Sites

Book a Discovery Call

Work with Tiny Planet Digital to navigate the challenges of digital marketing, drive direct booking revenue, and focus on growing your unique hotel property.