Search Engine Optimization & Its Undeniable Online Marketing Advantage
SEO is a necessary tool because the internet is filled with vast amounts of information. Just how much? According to the software company Tech Jury, “internet users generate[d] about 2.5 quintillion bytes of data each day” in 2020. That is 2.5 quintillion, with 18 zeros before the decimal place! Thankfully, all of this data is organized so users can accurately find what can be described as a drop of water in the ocean within a fraction of a second. SEO helps search engines to display the best quality results to every search query through an algorithm that determines a result’s relevance. Each search engine uses something called a “web-crawler”, and it crawls like a spider across web pages. These “spiders” then index each webpage with information it identifies, and pull up the most relevant results to each search engine inquiry.
The internet has revolutionized our world with more information than anyone could dream of, and search engine optimization marketing places any modern business at an undeniable long term advantage. Few to no consumers would choose a second-page Google result over the first few. In fact, results found on the first page occupies 95% of all search traffic, and there is even a running gag that the second page of a google search is the best place to hide a dead body. Though unfortunately, the first page of any search engine is often occupied by big-name brands the average business cannot compete with.
However, there is hope. A clever online merchant would know to use the shape-shifting digital boulevard to their advantage, especially when a sludge of data, or specifically, 2.5 quintillion bytes of data is dumped into cyberspace each day. What they need is a good search engine optimization partner to present their information at the forefront for all interested customers. The loyal search engine optimization partner would then tick all the right boxes for them by understanding their long-term needs, formulating a detailed strategy, and following up to ensure the merchant continues to enjoy their internet traffic. With the search engine optimization partner to strategize and tend to online visibility, the business owner can focus on perfecting their craft and relishing their success.
At Tiny Planet Digital, a Vacouver based internet marketing agency, we have just the right service for online business owners. We have a team of dedicated search engine optimization experts who specialize in digital marketing, and can help you launch your business online to produce the impact you deserve. Among search engine optimization services, we offer Digital Marketing Consulting, Digital Marketing Strategy Formulation, Responsive Web Development, and more! Our diverse clientele means that we understand your online marketing needs regardless of your business size. To quote one of our satisfied clients, Andrew Tian, Tiny Planet Digital’s “capabilities in SEO and paid search were top bracket” and our tailored marketing plan and monthly reports were the “best [they] could have asked for”. Andrew’s success is our success, and we would be more than happy to offer a complementary discovery call to help your business thrive on the digital market!
This blog post was written by Celina Fu
