8 Actionable Tips and Tricks to Boost Your SEO Presence in 2021

The world of Search Engine Optimization (SEO) can be complex. But you can easily understand the basics, especially with the help of the right search engine optimization companies. You have probably heard or applied many SEO tricks that ended up not working for your website or blog. It might be because these tips are outdated, don’t work at all despite being trendy, or you apply them wrongly.

Although legit SEO tips and tricks might prove complicated and take time to implement and see results, it does not mean that they should drain all your time and effort. Please read on to learn more about some relevant and actionable SEO tips and tricks.

1.      Create User-Friendly Content

SEO is basically about the people who visit your website or blog for your content. Your material should, therefore, appeal to your consumers. It is advisable to learn and combine knowledge on user trends, human behaviours and personas with the technical bits to enhance your SEO.

2.      Use Topic Clusters to Enhance Search Visibility

Topic clusters give you a way of structuring your content in a manner that is easily accessible and visible to consumers. A topic cluster constitutes a central or pillar page, linking several related articles or the cluster content and vice versa. Cluster content is also linked directly to other relevant content within its topic cluster.

Topic clusters enable you to group related content together and cover specific topics deeper. They also:

  • Help you build and demonstrate expertise, authority, and trust (EAT), ranking your website and content highly.
  • Enhances your user engagement through higher click-through rate, longer dwell time, trust and confidence, and
  • Educating users about your business, thus strengthening your brand.

3.      Use Both Internal and External Links in Your Content

Links are important in SEO. While external links lead users to additional content outside your website, internal links make it easier for them to navigate to other pages or content within your website. A good internal linking strategy keeps visitors engaged with and on your website longer while increasing the click-through rate (CTR).

4.      Adopt Guest Blogging

Guest blogging or guest posting refers to publishing high-quality content on other websites and linking the finished post back to your site. Just like internal and external links, guest posting will improve your SEO. You can learn more about guest posting and its impact on your SEO here.

5.      Adopt Short Domains

Individuals are likely to visit websites whose names are easy to master and recall. You want to have domain names, 15 characters or less since it is easier for people to remember.

6.      Graphics and Videos

Website visitors and users are mostly attracted to videos, colourful graphics and images that capture and tie perfectly to your content. Adding links to these materials builds EAT for your content, improving your SEO ranking.

7.      Use Effective SEO Keyword Lists

Developing a list of key research words and terms for a particular project helps you stay more focused on your goals, which is greatly beneficial to your business. You can adopt a permanent list or an updatable one that will help you track your progress, give you a starting point for new developments and boost teamwork as you share it among staff members. Here are additional tips for you about keyword lists and how to create them.

8.      Create Comprehensive Content

Increasing the number of words helps you create some deeper content. Search engines comprehend detailed content better, leading users to your website whenever they search for relatable content. Comprehensive content also increases your expertise, authority, and trust (EAT) on a topic, boosting your SEO rankings.

A higher word count also gives you the chance to include more keywords, internal links and external links. However, it is advisable to stay relevant and avoid being ambiguous with excess words. Too much ambiguous information can end up pushing users away or slowing down search engines as they crawl your content.

We Are Here to Help

At Tiny Planet Digital, we understand the complexity that surrounds the search engine optimization (SEO) services arena. We are here t help contact us today for an SEO discovery call in Canada.