Woodland Physiotherapy

Driving New Patient Bookings Through Google Ads

Overview

Woodland Physiotherapy is a community-focused clinic serving the Grandview-Woodland and Hastings-Sunrise neighbourhoods of East Vancouver. Known for its personalized care and holistic approach, the clinic sought to grow its client base by reaching more local residents searching for physiotherapy services online.

Tiny Planet Digital was engaged to design and manage a lead generation campaign through Google Ads with one clear goal: to increase new client bookings through measurable, cost-effective digital advertising.

The Challenge

Before partnering with Tiny Planet Digital, Woodland Physiotherapy relied primarily on organic referrals and limited digital visibility. Competition among local clinics was strong, and despite offering quality service, Woodland’s online presence wasn’t generating consistent new patient inquiries.

The objective was to build a sustainable online lead pipeline that converted search intent directly into appointment bookings.

Approach

Tiny Planet Digital developed a data-driven paid search strategy focused on high-intent keywords and localized targeting.

Our process included:

Keyword and Audience Research – Identifying search terms used by residents actively looking for physiotherapy, rehabilitation, or injury treatment in East Vancouver.
Ad Strategy and Creative Development – Crafting ad copy emphasizing accessibility, trusted local care, and easy online booking.
Conversion Optimization – Setting up detailed conversion tracking in Google Tag Manager to capture both direct bookings and micro-conversions such as phone calls and form submissions.

By continuously refining keywords, bids, and ad messaging, we maximized reach and efficiency within the first two months.

Execution

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The Results

The campaign delivered rapid, measurable impact:

196 New Appointments from Google Ads

Drove 196 confirmed bookings directly through paid search campaigns.

Additional High-Intent Conversions

Generated 47 micro-conversions, including phone calls and contact form submissions.

43.29% CTR Performance

Achieved a 43.29% average click-through rate, significantly outperforming healthcare industry benchmarks.

Validated and Scalable Growth Channel

Proved strong market demand and established a scalable foundation for ongoing patient acquisition.

Lessons & Takeaways

This campaign demonstrated the power of precise targeting and clear messaging in local lead generation. By aligning ad strategy with audience intent and optimizing for action, Woodland Physiotherapy turned Google Ads into a consistent source of new patient bookings within just 60 days.

What the client had to say...

We were looking for a professional agency to help us boost our SEO ranking. After several months of working with Tiny Planet Digital, we’ve found that they were so experienced and knowledgeable, and was able to boost our ranking right to the top of Google! We are super happy with with them and are continuing to work them in the future. If you want a SEO team that is thorough and has lots of experience, this is the team for you!

Julie was easy to work with and very helpful and collaborative. Julie and her team provided carefully crafted reports and plans for improving our digital marketing efforts and went through them in detail with our team. If you’re a non-profit or business looking to improve your digital marketing efforts, we highly recommend working with the Tiny Planet Digital team!

Since working with the Tiny Planet team, I've been able to maximize my team's resources and trust that their team will handle anything that comes their way. The team has been organized, communicative and very easy to work with.

Tiny Planet Digital has been so easy to work with. They have taken a major piece off my desk by helping us manage our Google Advertising and now our social media management. They are responsive and fun to work with.

We have been clients of TPD for only 6 months, but so much has been accomplished! In a highly saturated marketplace, TPD stands out for its holistic outlook, strategic agility, and genuine service orientation that ensures they understand our brand, product, and people first - then build communication out. Hospitality is both universal and hyper-personalized, and a partner with first-hand experience in it is key to helping us drive direct booking revenue and create success. Local, (genius) woman led, and great at what they do - TPD is exactly the kind of partnership we seek to find and fortify!

Tiny Planet has been a valuable asset to our small business. The team at Tiny Planet has been responsive and helpful in answering our questions in a timely manner. They have always been highly professional and we have been pleased so far with their SEO optimization and marketing strategies that have helped our business grow.