ttcInnovations

Enhancing SEO Performance and Content Visibility for a B2B Training Agency

Overview

ttcInnovations is a full-service training and talent agency that provides custom learning and development solutions for Fortune 500 companies.

Over a four-month engagement, Tiny Planet Digital partnered with the ttcInnovations marketing team to assess their online presence and strengthen their foundation for long-term organic growth. Our focus was on improving SEO performance, enhancing content visibility, and identifying strategic opportunities to drive qualified traffic ahead of a planned website overhaul in 2025.

The Challenge

Despite its strong industry reputation, ttcInnovations faced several digital visibility challenges:

The website did not rank on the first page of Google for key industry terms.
The Domain Authority lagged behind major competitors.
Existing blogs and podcasts were under-optimized and under-indexed, reducing their search impact.

The absence of dedicated service pages made it difficult to align content with SEO best practices or capture intent-driven traffic.

The client’s goal was to establish a stronger organic foundation to focus first on attainable improvements (“low-hanging fruit”) while planning strategically for a larger rebuild the following year.

Approach

Tiny Planet Digital’s work combined strategic SEO advisory, content optimization, and technical enhancements designed to create both immediate and lasting impact.

1. Keyword and Competitor Research

We conducted a detailed audit of rankings, backlink quality, and competitor performance to identify content gaps and keyword opportunities.

Defined priority keywords such as “Instructional Design,” “Custom eLearning,” and “Corporate Training Companies.”
Benchmarked against top competitors to uncover content positioning opportunities.

2. Content Optimization

We enhanced on-site content and metadata to improve keyword alignment and indexing:

Optimized existing blogs and podcasts to follow SEO best practices.
Established a cohesive linking structure between blogs, podcasts, and service offerings.
Developed a forward-looking content roadmap to support the upcoming website redesign.

3. Technical SEO Enhancements

To strengthen the website’s foundation, our team implemented technical updates including:

Removing toxic backlinks that negatively affected Domain Authority.
Resolving 404 errors and implementing appropriate redirects.

Indexing previously unlisted content to expand search visibility.

Execution

Throughout the engagement, we worked collaboratively with the ttcInnovations team to integrate SEO strategy into their content workflows and future website plans. Our advisory role ensured internal alignment and empowered the client’s team to maintain SEO performance beyond the engagement.

The Results

Even before the new website launch, measurable improvements were achieved in search performance and visibility:

Keyword Ranking Gains

Improved rankings across priority U.S. keywords, moving key terms closer to page one.

+21% Organic Traffic Growth

Increased Google Search clicks by 21% year-over-year, driving more qualified traffic.

Stronger Domain Authority

Resolved technical issues and removed toxic backlinks to improve overall site authority.

Improved Content Visibility

Optimized blogs and podcasts began ranking for target keywords, supporting future SEO growth.

Lessons & Takeaways

This engagement demonstrated how incremental, data-driven improvements can create a meaningful lift in visibility without a full-scale website redesign. By focusing on the right keywords, optimizing existing assets, and resolving structural issues, ttcInnovations built a stronger digital foundation for future growth in 2025 and beyond.

What the client had to say...

We were looking for a professional agency to help us boost our SEO ranking. After several months of working with Tiny Planet Digital, we’ve found that they were so experienced and knowledgeable, and was able to boost our ranking right to the top of Google! We are super happy with with them and are continuing to work them in the future. If you want a SEO team that is thorough and has lots of experience, this is the team for you!

Julie was easy to work with and very helpful and collaborative. Julie and her team provided carefully crafted reports and plans for improving our digital marketing efforts and went through them in detail with our team. If you’re a non-profit or business looking to improve your digital marketing efforts, we highly recommend working with the Tiny Planet Digital team!

Since working with the Tiny Planet team, I've been able to maximize my team's resources and trust that their team will handle anything that comes their way. The team has been organized, communicative and very easy to work with.

Tiny Planet Digital has been so easy to work with. They have taken a major piece off my desk by helping us manage our Google Advertising and now our social media management. They are responsive and fun to work with.

We have been clients of TPD for only 6 months, but so much has been accomplished! In a highly saturated marketplace, TPD stands out for its holistic outlook, strategic agility, and genuine service orientation that ensures they understand our brand, product, and people first - then build communication out. Hospitality is both universal and hyper-personalized, and a partner with first-hand experience in it is key to helping us drive direct booking revenue and create success. Local, (genius) woman led, and great at what they do - TPD is exactly the kind of partnership we seek to find and fortify!

Tiny Planet has been a valuable asset to our small business. The team at Tiny Planet has been responsive and helpful in answering our questions in a timely manner. They have always been highly professional and we have been pleased so far with their SEO optimization and marketing strategies that have helped our business grow.