Saskatoon Inn & Conference Centre

Driving Direct Bookings and Revenue Growth Through Meta Advertising

Overview

Saskatoon Inn & Conference Centre is one of Saskatoon’s premier full-service hotels, offering 257 guest rooms, over 26,000 square feet of meeting and event space, and a convenient location near Saskatoon International Airport. Serving both business and leisure travelers, the property is known for its tropical indoor courtyard, conference facilities, weddings, and hospitality services.

Like many independent hotels, Saskatoon Inn faced increasing competition from major hotel brands, online travel agencies (OTAs), and alternative accommodation platforms. While OTAs can generate visibility and bookings, they also reduce profitability through commission fees and limit a hotel’s ability to build direct relationships with guests.

Tiny Planet Digital partnered with Saskatoon Inn & Conference Centre to strengthen direct booking performance through Meta advertising campaigns focused on increasing awareness, driving qualified traffic to the website, and generating revenue through the hotel’s direct booking channels.

The Challenge

The Saskatoon Inn team wanted to increase direct online bookings while reducing reliance on third-party booking platforms.

Key challenges included:

Competing against national hotel brands and OTAs with significantly larger advertising budgets.
Encouraging prospective guests to book directly through the hotel’s website rather than through commission-based channels.
Maximizing return on advertising spend while maintaining cost efficiency.
Creating campaigns that appealed to both local and regional travelers considering accommodations in Saskatoon.

The property needed a strategy that could generate measurable revenue while building long-term direct booking habits among travelers.

Julie and Kieran are fantastic to work with. They are always extremely quick to get back to you and are always willing to help out.

—Haley Olynuk, Saskatoon Inn & Conference Centre, Director of Sales & Marketing

Our Approach

Tiny Planet Digital developed and managed a Meta advertising strategy focused on driving direct bookings through the Saskatoon Inn website.

Our work included:

Strategic Campaign Development

Development of audience targeting strategies focused on prospective travelers and hotel guests.
Creation of campaign structures designed to support awareness, consideration, and booking objectives.
Ongoing testing of creative assets, messaging, and audience segments.

Conversion Tracking & Measurement

Implementation and refinement of tracking systems to accurately attribute booking activity and revenue.
Integration of conversion events and booking value reporting to measure true campaign performance.
Ongoing monitoring of user behavior and booking funnel performance.

Campaign Optimization

Continuous budget allocation based on performance.
Creative and audience testing to improve click-through and conversion rates.
Optimization toward revenue-generating actions rather than vanity metrics.

The Results

90-Day Performance

Over a 90-day period, the Meta advertising campaigns delivered:

34,008 people reached
41 direct bookings
15.96x Return on Ad Spend (ROAS)

Lifetime Campaign Performance

For every $1 invested in Meta advertising, the campaign generated approximately $15.66 in direct booking revenue.

Service Provided

Meta Advertising • Media Buying • Audience Targeting • Conversion Tracking • Analytics & Reporting • Creative Testing • Campaign Optimization • Direct Booking Strategy • Performance Marketing

What the client had to say...

We were looking for a professional agency to help us boost our SEO ranking. After several months of working with Tiny Planet Digital, we’ve found that they were so experienced and knowledgeable, and was able to boost our ranking right to the top of Google! We are super happy with with them and are continuing to work them in the future. If you want a SEO team that is thorough and has lots of experience, this is the team for you!

Julie was easy to work with and very helpful and collaborative. Julie and her team provided carefully crafted reports and plans for improving our digital marketing efforts and went through them in detail with our team. If you’re a non-profit or business looking to improve your digital marketing efforts, we highly recommend working with the Tiny Planet Digital team!

Since working with the Tiny Planet team, I've been able to maximize my team's resources and trust that their team will handle anything that comes their way. The team has been organized, communicative and very easy to work with.

Tiny Planet Digital has been so easy to work with. They have taken a major piece off my desk by helping us manage our Google Advertising and now our social media management. They are responsive and fun to work with.

We have been clients of TPD for only 6 months, but so much has been accomplished! In a highly saturated marketplace, TPD stands out for its holistic outlook, strategic agility, and genuine service orientation that ensures they understand our brand, product, and people first - then build communication out. Hospitality is both universal and hyper-personalized, and a partner with first-hand experience in it is key to helping us drive direct booking revenue and create success. Local, (genius) woman led, and great at what they do - TPD is exactly the kind of partnership we seek to find and fortify!

Tiny Planet has been a valuable asset to our small business. The team at Tiny Planet has been responsive and helpful in answering our questions in a timely manner. They have always been highly professional and we have been pleased so far with their SEO optimization and marketing strategies that have helped our business grow.