Ocean Promenade Hotel

Building a Digital Presence and Strengthening Community Connection

Overview

Nestled along the scenic White Rock promenade, Ocean Promenade Hotel is an award-winning boutique property known for its exceptional hospitality and community involvement.

When the hotel’s website provider abruptly shut down in 2020, amid the turbulence of the pandemic, the Ocean Promenade team turned to Tiny Planet Digital to rebuild their digital presence from the ground up. Together, we developed a new website, launched a social media strategy, and strengthened their connection with local travellers, positioning the hotel as White Rock’s premier oceanside destination.

“Tiny Planet Digital is one of the most professional and reliable service providers that we have ever worked with. We are proud to have them as part of the Ocean Promenade Hotel family and excited to continue our working relationship.”

— Sharan Sandhu, General Manager, Ocean Promenade Hotel

The Challenge

Before partnering with Tiny Planet Digital, Ocean Promenade Hotel had no prior digital marketing experience and operated primarily through traditional, offline channels.

The immediate challenge was two-fold:

Establish a strong online presence to compete in an increasingly digital marketplace.
Rebuild the hotel’s website after their provider and booking tool shut down unexpectedly, leaving the team without a functioning digital storefront at the height of COVID-19.

The goal was not only to replace what was lost but to build a brand-aligned, self-reliant digital ecosystem that gave the hotel greater control, visibility, and resilience.

Approach

Tiny Planet Digital’s strategy combined brand storytelling, technical rebuild, and community engagement.

Our work began with foundational setup: creating and managing the hotel’s social media accounts, crafting a consistent brand voice, and designing visuals that highlighted the natural beauty of White Rock’s waterfront. During COVID-19, we collaborated closely with local businesses and tourism partners to promote staycations and support the local economy.

When the website crisis struck, our team quickly developed a custom, SEO-friendly WordPress site designed to reflect the hotel’s seaside aesthetic while delivering full in-house booking functionality. The new site allowed Ocean Promenade to manage their own inventory and promotions without relying solely on third-party platforms.

Execution

Over the course of the engagement, Tiny Planet Digital:

Built and grew a multi-platform social media following from zero to over 2,000 combined followers.
Created ongoing content that celebrated the White Rock community, encouraging local travel and extended stays during the pandemic.
Designed and launched a modern, mobile-responsive website with integrated direct booking and OTA compatibility.
Developed a social media and content strategy focused on showcasing real guest experiences and the hotel’s proximity to key attractions.

The Results

The partnership led to significant growth across several key metrics:

3.4× ROI on Direct Booking Growth

Media partnerships drove a 3.4× return on investment, increasing high-value direct bookings.

Built and Scaled a New Social Presence

Grew 2,000+ followers organically from scratch, establishing a strong foundation across platforms.

Expanded Local Partnerships and Media Visibility

Strengthened relationships with tourism partners and media outlets to support ongoing brand exposure.

Rebuilt Digital Foundation and Brand Identity

Launched a fully redesigned, brand-aligned website that restored booking independence and elevated the hotel’s online presence.

Long-Term Strategic Partnership Since 2019

Developed a trusted, ongoing collaboration with Tiny Planet Digital focused on sustained growth and performance.

Lessons & Takeaways

This project demonstrated that even in moments of disruption, clarity and community can drive sustainable success. By blending digital strategy with genuine local engagement, Ocean Promenade transformed a technical setback into an opportunity for renewal and built a foundation for long-term growth in a post-pandemic travel landscape.

What the client had to say...

We were looking for a professional agency to help us boost our SEO ranking. After several months of working with Tiny Planet Digital, we’ve found that they were so experienced and knowledgeable, and was able to boost our ranking right to the top of Google! We are super happy with with them and are continuing to work them in the future. If you want a SEO team that is thorough and has lots of experience, this is the team for you!

Julie was easy to work with and very helpful and collaborative. Julie and her team provided carefully crafted reports and plans for improving our digital marketing efforts and went through them in detail with our team. If you’re a non-profit or business looking to improve your digital marketing efforts, we highly recommend working with the Tiny Planet Digital team!

Since working with the Tiny Planet team, I've been able to maximize my team's resources and trust that their team will handle anything that comes their way. The team has been organized, communicative and very easy to work with.

Tiny Planet Digital has been so easy to work with. They have taken a major piece off my desk by helping us manage our Google Advertising and now our social media management. They are responsive and fun to work with.

We have been clients of TPD for only 6 months, but so much has been accomplished! In a highly saturated marketplace, TPD stands out for its holistic outlook, strategic agility, and genuine service orientation that ensures they understand our brand, product, and people first - then build communication out. Hospitality is both universal and hyper-personalized, and a partner with first-hand experience in it is key to helping us drive direct booking revenue and create success. Local, (genius) woman led, and great at what they do - TPD is exactly the kind of partnership we seek to find and fortify!

Tiny Planet has been a valuable asset to our small business. The team at Tiny Planet has been responsive and helpful in answering our questions in a timely manner. They have always been highly professional and we have been pleased so far with their SEO optimization and marketing strategies that have helped our business grow.