CaseMogul Phone Repairs

Transforming a Local Repair Business into a Digital Leader

Overview

CaseMogul is a world-class phone repair company with multiple brick-and-mortar locations across British Columbia and Alberta. Their certified team is known for providing fast, affordable, and reliable repair services for smartphones and devices of all kinds.

When the pandemic disrupted in-person traffic, CaseMogul partnered with Tiny Planet Digital to shift from a storefront-focused business to a digital-first strategy. Through a mix of search engine optimization and digital advertising, we helped them strengthen their online presence and turn website visits into booked appointments.

“When working with Julie Wang, you can expect a top-quality marketing proposal along with straightforward, pleasant communication. Tiny Planet Digital is an outstanding boutique marketing firm that will help you increase web traffic and achieve your marketing objectives.”

Andrew Tian

CEO, CaseMogul

The Challenge

Before working with Tiny Planet Digital, CaseMogul relied primarily on walk-in customers and traditional word-of-mouth marketing.

With COVID-19 restrictions in place, foot traffic dropped dramatically — creating an urgent need to reach customers online. However, the team had limited digital marketing experience and needed a partner who could guide them through building visibility and conversions in an unfamiliar landscape.

Approach

Tiny Planet Digital developed a two-pronged strategy designed to drive online brand awareness and increase appointment bookings:

Search Engine Optimization (SEO):
We optimized the CaseMogul website structure, improved metadata and on-page content, and implemented a keyword strategy focused on high-intent local search terms such as “phone repair near me.”
Digital Advertising:
Using Google Ads, we launched performance-driven campaigns targeting users searching for repair services in CaseMogul’s key markets. Ads were designed to drive immediate conversions by directing users to the booking form with a clear value proposition — fast, easy, professional repair service.

Throughout the campaign, we provided detailed tracking, A/B testing, and continuous optimization to ensure every click moved the needle on visibility and revenue.

Execution

Our work included:

A full SEO audit and optimization roadmap.
Keyword targeting and content adjustments aligned with user intent.
Geo-targeted Google Ads campaigns focused on CaseMogul’s service areas.

Integration of conversion tracking and analytics to measure results accurately.

The Results

The impact was immediate and measurable.

3× Organic Traffic Growth

Achieved a 3× increase in organic website traffic through strategic SEO improvements.

High-Converting Google Ads Performance

1 in 3 visitors converted into booked appointments after clicking our Google Ads, demonstrating strong conversion efficiency.

Lessons & Takeaways

This project illustrates how traditional retail businesses can thrive online when strategy and execution align. By combining SEO foundations with targeted digital advertising, CaseMogul transformed from a local repair shop into a recognizable online brand.

What our clients have to say...

We were looking for a professional agency to help us boost our SEO ranking. After several months of working with Tiny Planet Digital, we’ve found that they were so experienced and knowledgeable, and was able to boost our ranking right to the top of Google! We are super happy with with them and are continuing to work them in the future. If you want a SEO team that is thorough and has lots of experience, this is the team for you!

Julie was easy to work with and very helpful and collaborative. Julie and her team provided carefully crafted reports and plans for improving our digital marketing efforts and went through them in detail with our team. If you’re a non-profit or business looking to improve your digital marketing efforts, we highly recommend working with the Tiny Planet Digital team!

Since working with the Tiny Planet team, I've been able to maximize my team's resources and trust that their team will handle anything that comes their way. The team has been organized, communicative and very easy to work with.

Tiny Planet Digital has been so easy to work with. They have taken a major piece off my desk by helping us manage our Google Advertising and now our social media management. They are responsive and fun to work with.

We have been clients of TPD for only 6 months, but so much has been accomplished! In a highly saturated marketplace, TPD stands out for its holistic outlook, strategic agility, and genuine service orientation that ensures they understand our brand, product, and people first - then build communication out. Hospitality is both universal and hyper-personalized, and a partner with first-hand experience in it is key to helping us drive direct booking revenue and create success. Local, (genius) woman led, and great at what they do - TPD is exactly the kind of partnership we seek to find and fortify!

Tiny Planet has been a valuable asset to our small business. The team at Tiny Planet has been responsive and helpful in answering our questions in a timely manner. They have always been highly professional and we have been pleased so far with their SEO optimization and marketing strategies that have helped our business grow.