About the Project
During COVID-19, travel restrictions significantly impacted Big White’s traditional visitor markets, while internal marketing resources were reduced. To recover demand, the team identified an opportunity to expand into new international markets – particularly China, where interest in skiing was rapidly growing ahead of the Beijing Winter Olympics.
While Big White had previously created localized experiences for French, Dutch, and Spanish audiences, the Chinese market presented unique challenges in accessibility, language, and trip planning expectations. The goal was to create a seamless experience for Chinese-speaking visitors considering Big White as a destination.
What We Did
We developed a dedicated Chinese-language landing page that consolidated all essential information needed to plan a trip to Big White. This included guidance on navigating the resort, booking tickets and equipment, and preparing for the overall travel experience.
The page was designed to be clear, culturally accessible, and easy to navigate to help international visitors feel confident in choosing Big White. This initiative enabled the resort to establish a presence in a new and growing market while lowering barriers to entry for Chinese-speaking travelers.
