2400 Motel

Driving Direct Bookings and Strengthening Brand Identity in a Competitive Hospitality Market.

Overview

2400 Motel is a nostalgic, family-friendly, and pet-friendly motor-court-style accommodation located on Kingsway in East Vancouver. A local landmark known for its retro charm and welcoming atmosphere, the motel has served travelers and locals for generations.

Facing a highly competitive hospitality market dominated by major hotel chains, Airbnbs, and online travel agencies (OTAs), 2400 Motel partnered with Tiny Planet Digital to strengthen its brand presence and drive more direct bookings through its own website.

Tiny Planet Digital was engaged to provide Digital Marketing Consulting, and Direct-Booking Growth via Pay per Click Ads (PPC Ads) initiatives aimed at reducing reliance on high-commission OTAs. The goal was to modernize the motel’s marketing strategy while preserving its distinctive mid-century personality and community-centered identity.

The Challenge

2400 Motel was seeking a marketing partner who could provide deeper insights, strategic value, and a more collaborative approach to help them achieve meaningful growth. While their existing marketing efforts maintained visibility, the team wanted to better understand how their digital channels were performing and how to optimize them for stronger results.

They were specifically looking for a partner who could translate data into actionable insights, proactively identify opportunities for improvement, and align marketing activities with business goals – particularly around increasing direct bookings and reducing reliance on high-commission OTAs.

The challenge was not just about generating more bookings, but about building a sustainable, insight-driven marketing framework that reflected the motel’s unique retro character and community-oriented identity.

“We have been clients of TPD for only 6 months, but so much has been accomplished! In a highly saturated marketplace, TPD stands out for its holistic outlook, strategic agility, and genuine service orientation that ensures they understand our brand, product, and people first – then build communication out. Hospitality is both universal and hyper-personalized, and a partner with first-hand experience in it is key to helping us drive direct booking revenue and create success. Local, (genius) woman-led, and great at what they do – TPD is exactly the kind of partnership we seek to find and fortify!”

— Kristian Miller, General Manager, 2400 Motel

Approach

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Why This Case Matters

This project demonstrates how an independent hospitality brand can compete effectively against larger players by combining brand-led storytelling with performance-driven strategy.

It highlights:

The power of reducing OTA dependency to protect margins.
The value of aligning digital marketing with authentic brand personality.
The importance of strategic agility — adjusting quickly based on guest insights and performance data.

Results & Impact (First 6 Months)

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7.7X ROAS Achieved

Every dollar spent in advertising returned over seven dollars in direct revenue.

Improved year-over-year performance

Across website traffic, conversion rate, and overall bookings.

Key Takeaways for Hospitality Clients

Prioritize direct-booking optimization early — it’s one of the fastest ways to boost profitability.

Start with discovery: understanding your property’s people, product, and personality is essential before launching campaigns.

Blend brand and performance: storytelling attracts; optimization converts.

Track ROAS and conversions rigorously and iterate continuously.

Choose a partner who understands hospitality — not just marketing — to build credibility and long-term trust.

What the client had to say...

We were looking for a professional agency to help us boost our SEO ranking. After several months of working with Tiny Planet Digital, we’ve found that they were so experienced and knowledgeable, and was able to boost our ranking right to the top of Google! We are super happy with with them and are continuing to work them in the future. If you want a SEO team that is thorough and has lots of experience, this is the team for you!

Julie was easy to work with and very helpful and collaborative. Julie and her team provided carefully crafted reports and plans for improving our digital marketing efforts and went through them in detail with our team. If you’re a non-profit or business looking to improve your digital marketing efforts, we highly recommend working with the Tiny Planet Digital team!

Since working with the Tiny Planet team, I've been able to maximize my team's resources and trust that their team will handle anything that comes their way. The team has been organized, communicative and very easy to work with.

Tiny Planet Digital has been so easy to work with. They have taken a major piece off my desk by helping us manage our Google Advertising and now our social media management. They are responsive and fun to work with.

We have been clients of TPD for only 6 months, but so much has been accomplished! In a highly saturated marketplace, TPD stands out for its holistic outlook, strategic agility, and genuine service orientation that ensures they understand our brand, product, and people first - then build communication out. Hospitality is both universal and hyper-personalized, and a partner with first-hand experience in it is key to helping us drive direct booking revenue and create success. Local, (genius) woman led, and great at what they do - TPD is exactly the kind of partnership we seek to find and fortify!

Tiny Planet has been a valuable asset to our small business. The team at Tiny Planet has been responsive and helpful in answering our questions in a timely manner. They have always been highly professional and we have been pleased so far with their SEO optimization and marketing strategies that have helped our business grow.